“Anything worth doing is worth doing better” is a popular phrase with psychologists and counsellors alike. Unfortunately, the number of people who follow it in precept and practice can be counted on one's finger-tips. The ‘Chalta hai’ approach is a wide spread national malady, which has its ardent followers in every walk of life and Indian Industry is no exception. Yet, hope lies in the miniscule minority who with their indefatigable spirit to walk that extra mile, have reached those outposts, hitherto considered unconquerable.

Imbued with the spirit of the adventurers, who respond to the call of the mountains, the partners of the United Machines Tools Corporation, set up a new partnership firm in 1980, appropriately named `Everest Transmission', to produce high quality twin lobe rotary air compressors and blowers, so vital for industries related to cement, chemicals, water treatment, electroplating, aqua culture etc.

The comparison to the mountain sport is no exaggeration, if one were to take note of the fact that besides Everest, there is only one manufacturer of blowers in the entire country.

Perhaps, no other person is better qualified to explain this strange phenomenon (of so little competition in this field), better than Y.P.Kapur, the daredevil Managing Director of the company, Says he, "To establish one such unit requires lot of money, which big houses can put in easily, but the returns are pretty low as the consumers are varied and widely scattered"

Yet, the company has established a good lead over its competitor primarily owing to its up to date technology and quality consciousness. "Our competitor is making the same products, which they were manufacturing twenty years back but in our case, even the models we introduced last year, are redesigned in conformity with prevailing international standards", elaborates Rajesh Malhotra, the Technical Director of the firm.

To cap it all, the company's designs are based on the designs of an American manufacturer, which are modified to suit Indian conditions. "A team of metallurgists has been specifically constituted on whose advice we substitute certain material in the American designs," informs Malhotra.

"Our biggest achievement has been that till date, we have not lost a single order to other bidders on technical grounds," asserts a proud Kapur. To maintain the highest quality standards, the company has gone to the extent of specially importing testing equipment all the way from England.

It is this willingness to take that extra pain that has given Everest not only a cutting edge over its competitor, but also a satisfactory growth rate in a limited market scenario.

With a monthly production of 80 to 100 blowers for domestic consumption and bright export prospects, Everest poses an insurmountable challenge to its rivals.