How
is the pump segment shaping in India?
Is there any significant shift from the
past? How is the growth pattern of pumps
industry in India? |
| |
|
| As
per the latest reports available, the global
market for pumps will increase form US$
21.5 billion in 2005 to US$ 28.3 billion
in 2015, with an average compounded annual
growth rate of 2.8 percent. The Indian pump
industry is poised to register a faster
growth rate than global average. The industry
is set to grow at approximately increasing
its share of global market form US$ 0.625
billion in 2005 (2.9 percent of global market
share to US$ 1.25 billion in 2015 (4.4 percent
of global market share}. According to
industry estimates, India produces 1.2
million pumps of various kinds. There
are around 800 large, medium and small
units producing pumps for sectors from
agriculture to nuclear power generation
Indian pump manufacturers are able to
meet most of the domestic market demand.
Exports have registered an 11 percent
growth in the last two years. |
Amit
Kapur
|
director |
Everest
Transmisson |
|
|
| India has today become a
reliable, technically competent, competitive,
and enterprising outsourcing option for
many western pump manufacturers who will
continue to buy more low-cost pump parts,
or sell 'private-label' complimentary pumps
of other manufacturers, instead manufacturing
their own. The growth story has emerged
through technical collaborations and joint
ventures that Indian companies have had
with multinational majors. Technical know-how
of global standard has thus been well absorbed. |
| |
What
is the USP of your company (pumps division)?
Given the fact that there are many established
players in this segment, how do you counter
the competition? |
| |
| Everest is primarily involved
in manufacturing of twin lobe rotary air
blowers (roots blowers/pumps), mechanical
vacuum booster pumps, dry vane pumps, acoustic
hoods and allied accessories. The USP of
our company is we just don’t offer
blowers and booster, we offer solutions.
There are only a few reputed manufacturers
who are into manufacturing of these products
since they are precision pumps and require
high capital costs and technical skills.
Manufacturing of these products by unorgnised
sector is relatively low levels. |
| |
| We are the pioneers in the
segment as we are the only manufacturer
for mechanical vacuum booster pumps and
dry vane pumps with successful installations
covering various segments such as research
and development labs, metallising plants,
distillation plants, water treatment and
other industrial sectors. Our application
oriented R&D has made it possible to
cover wide areas of application offering
cost-effective and energy-efficient solutions,
thus catering to large market demand for
our product, Countering competition is thus
not a very difficult job since we are the
only manufacturer who guarantees process
performance apart from product performance.
|
| |
| Our technology is so flexible
that we can manufacture special mechanical
vacuum booster pumps by alloying requirements
and import substitutes. |
| |
What
is the export potential of dry mechanical
vacuum booster pumps ? |
| |
| Frankly speaking, the demand
in the domestic market is so huge that we
have never really explored the possibility
of exports of this product. Competitive
pricing supported by complete back-end support
with respect to application engineering
has helped Everest put a major dent on the
share of other foreign manufactures who
were selling similar products in the Indian
market. |
| |
What
are the future trends in the pumps segment? |
| |
| The Indian industry, at one
point of time, was not very conscious about
modernisation and upgradation and was quite
satisfied with its ‘casual’
approach. However, globalisation, which
has opened the doors of India to multinationals,
coupled with growing concerns of pollution
control, water and waste –water treatment,
and demand for energy –efficient systems
have changed the scenario completely. Pump
manufactures in India are continuously improving
to enhance productivity, quality and service
to customer. What seems today to be stable
product lines with an indefinite future
stand a good chance of being superseded
and phased out. Good business planning therefore
must include the engineering expertise that
has made such business possible in the past
and will without doubt continue to do so
in the future. Looking at ten years now,
the global pump industry through 2015 is
on upswing - but only in specific market
segments. The deep structural changes we
see happening have only just begun. |
| |
| Skills and calibre of the
Indian joint venture partner that the multinational
company acquired the Indian company.Globalisation
of Indian economy offers to the world an
array of outsourcing options for the global
pump market. |
| |
| Role of Indian pump
industry in the global market. |
| |
| Globalisation of Indian economy
has brought forth the importance of notable
features of the Indian pump industry in
the global market. World pump market is
estimated to be of the order of US$ 36 billion
by 2010 from its present (2006) level of
about US$ 27 billion. |
| |
The Indian
pump industry is said to be presently
of the order of Rs 3,500 crore, i.e. US$
|
| 700 million, which makes it
to be about 2.5 per cent of the world pump
market. |
| |
| More heartening is the fact
that the Indian pump industry is increasing
its share in the world pump market. Indian
pumps are being exported already to 70-
odd countries around the world, covering
both the developed and developing countries.
‘Made in India’ brand is making
forays into the global market with good
credibility. This can be expected to happen
increasingly and across many more countries
around the world. |
| |
| |
| SEARCH -
THE INDUSTRIAL SOURCEBOOK / Sept 2007 |
